The Who’s Who of JDA TSG at ENGAGE 2025
At JDA TSG, we are the go-to outsourcing partner for brands that need to scale smarter. We help ambitious brands leverage shifting market demands into sharper processes, expert teams, and measurable wins.
ENGAGE 2025 is our next waypoint: a room full of peers ready to swap real-world lessons on scaling operations, from AI-driven tax workflows to next-gen customer-experience programs.
We’re coming to ENGAGE to do three things: learn, share, and collaborate. Expect straight-talk conversations on the tech that’s trimming onboarding time by 75%, the recruiting tactics filling niche roles in days, not weeks, and the playbooks behind 500-plus successful outsourced client engagements.
If you’re solving similar challenges, let’s grab 15 minutes on-site and see how we can propel your operations from solid to standout.
We are also proud to be an event sponsor and will be serving cocktails on Monday, June 9, in the Bristlecone Ballroom starting at 5:30 PM.
Join us Monday, June 9, at 5:30 PM for a fun evening of networking and themed cocktails! 🍸
📍 ARIA Las Vegas, Bristlecone Ballroom
Get acquainted with our ENGAGE 2025 on-site team: Rob, JJ, and Max. All three JDA TSG team members will be available for on-site meetings and are excited to meet you!
Rob Sena, Chief Revenue Officer
LinkedIn Profile | Calendly Link
Where in the world is Rob: New York City, NY
Rob’s favorite convo starters: Running, Reading, Cooking, Traveling
Rob’s favorite vacation to relive: Iceland, which was “like being on another planet.”
Ask Rob about: Getting healthier in 2025.
Bio: Rob brings over 20 years of leadership experience in ad tech, media sales, and product strategy. His responsibilities at JDA TSG include leading revenue growth, marketing, and sales strategy.
Rob focuses on ensuring that JDA TSG’s strategy and organization is structured for success and on driving new business opportunities. He ensures that clients have access to senior leadership at all levels and that clients are getting as much as they can from JDA TSG as strategic partners. The passion and care that Rob uses in working with existing clients helps him attract new clients.
When clients are in a state of flux or in hyper growth mode, Rob works closely with them to understand their business and determine how to help them solve problems as they plan for the future. With Rob in the lead, JDA TSG helps clients think about issues they’ve yet to address and identify the challenges they’ll be facing and the solutions for those future needs. One thing that has helped Rob in his career is applying his experience at the University of Pennsylvania as a baseball player. As an athlete, Rob learned that time management is crucial, the value of setting high standards and goals, and the need to continuously improve your skills.
As someone who is dedicated to helping clients succeed, Rob is in a unique position to assist them with problem solving, formulating solutions and backing that up with process and procedures. He focuses on providing a unique plan and set of deliverables that not only goes from paper to real world execution but also includes the follow through to achieve success every day.
Jon Joseph (JJ), Senior Vice President
LinkedIn Profile | Calendly Link
Where in the world is JJ: New York City, NY
JJ’s favorite convo starters: Stand-up comedy, Golf, Bingeing crime dramas
JJ’s favorite vacation to relive: A trip out to Italy’s Lake Garda and Milan
Ask JJ about: His daughter’s upcoming trip to Greece
Bio: JJ brings over 20 years of Sales and Business Development Experience working in the Outsourcing and Media sectors. Starting his career at ADP then Viacom, JJ began working for Founder-led businesses in 2009 and never looked back.
The transition has been incredibly rewarding. Early-stage companies force you to learn a lot of new skills, most significantly how to adapt and adjust tactics quickly to meet client needs. Being encouraged to develop and implement creative solutions rapidly is one of his favorite things about working at JDA TSG.
JJ knows that clients who work with JDA TSG don’t always come with easily defined projects. Typically, they are leaders of a business segment for a company, operating with great success, but want JDA TSG to help create efficiencies, both operational and financial. In business, the path to transformation and process improvement isn’t always clear. Sometimes we learn more from our failures than our successes. JJ believes in failing fast and learning from every experience.
Max Kolden, SVP, Sales Operations
LinkedIn Profile | Calendly Link
Where in the world is Max: Los Angeles, California
Max’s favorite convo starter: Cooking, Backpacking, Tennis, Gardening
Max’s favorite vacation to relive: Three-day trek through the blue waterfalls of Havasupai Falls in the Grand Canyon.
Ask Max about: Crabbing season in the PNW
Bio: Maxwell Kolden is the Senior Vice President of Sales Operations at JDA TSG. With a career rooted in driving scalable operations and high-performing sales ecosystems, Maxwell specializes in translating complex go-to-market strategies into execution at scale.
He partners closely with clients to deliver customized service solutions that improve speed, efficiency, and customer experience. He is also deeply involved in identifying new growth opportunities across verticals, focusing on high-need, high-impact functions where operational support drives meaningful ROI.
Why JDA TSG
At JDA TSG, we act as a strategic co-pilot, supplying sophisticated talent for sophisticated challenges. We align on goals, source elite specialists, and weave proven playbooks into your operations—accelerating training, refining processes, and integrating smart tech without disrupting culture. Whether you’re scaling a global program, absorbing teams after an acquisition, or clearing a backlog, our adaptable workforce solutions ramp fast, elevate quality, and create sustainable savings. The result: smoother launches, stronger customer experiences, and an organization that stays two steps ahead while its core team concentrates on what’s next.
Interested in learning how we can help you reach your business goals in 2025? Be sure to follow them on LinkedIn and book some time to chat!